In celebration of today's DVD release of Mad Men Season 2, and in anticipation of the Season 3 premiere on August 16 (10pm) AMC has posted a veritable smörgåsbord of video teasers. What's so interesting about these teasers is that each one of them frames the show in a different light. With 5 different themes (Romance, Comedy, Action, Drama, and Utterly Seductive) AMC is obviously trying to appeal to more viewers - because apparently an Emmy Award winning show with some of the best acting on television isn't enough to draw in the crowds. Silly people. The teasers even employ the use of velvety voice overs, and dramatic editing to draw us in. And it totally works. Check out the themed teasers linked above, or the basic teaser for Season 3 below.